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Import Fundamentals
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U.S. import regulations place responsibility on the importer to provide accurate merchandise information and to demonstrate they used reasonable care to meet all import requirements. That’s why, to be effective, import brokers and importers must work together to meet this standard.

When: Tuesday March 6, 2018
7:30AM - 4:00PM
Where: Polaris
9955 59th Avenue North
Plymouth, Minnesota  55442
United States
Contact: Adam Palmer

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All registrations must be accompanied by full payment/purchase order to reserve your place at the event.


U.S. import regulations place responsibility on the importer to provide accurate merchandise information and to demonstrate they used reasonable care to meet all import requirements. That’s why, to be effective, import brokers and importers must work together to meet this standard.

Join us for an import fundamentals day, where we will delve into the basic elements of establishing a compliant import program. You’ll learn where your company may be at risk and discover ways to improve your import program. 

Also, you will have an opportunity to hear from a former CBP auditor and learn about the Customs organization, role of the Ports vs. Centers of Excellence and Customs current audit focus areas.

Importers - learn how your broker can help you to be a better importer.
Brokers - learn how to help your customers become better importers.

As a bonus, you will receive John Goodrich’s 400+ page import book — a $90.00 value — for attending!

The registration rate after February 22nd is $180.00 for Members and $225.00 for Non-Members. For any registration after March 1st we cannot guarantee you will receive a book the day of the course. If necessary, a book will be ordered and mailed to participants within three weeks of the course.

Audience/Who Should Attend?

*Procurement Specialists
*Freight Forwarders
*Customs Specialists
*Traffic Logistics Specialists
*Anyone involved in the transportation
*Compliance and importing process including working with overseas vendors

Learning Objectives

  1. The import regulatory environment
  2. The import entry process.
  3. Valuation
  4. Classification
  5. Country of Origin
  6. Duty
  7. Making Entry
  8. Record keeping requirements
  9. Customs enforcement
  10. Current Customs audit focus areas – Priority trade issues


John Goodrich — Chief Trade Compliance Officer & Principal at JD Goodrich & Associates, Trade Compliance Consultant, Goodrich & Associates

John D. Goodrich is an International Trade Consultant and Licensed Customhouse Broker with more than thirty years of experience in international trade. He is currently the principal in the consulting firm of JD Goodrich & Associates (JDGA.) Founded in 2001 JDGA specializes in assisting clients with import/export logistics and regulatory compliance issues.

Mr. Goodrich has developed his generalist approach to trade through more than three decades of working with a variety of internationally focused firms in the areas of third party logistics, import/export trading, retail, direct marketing and technology. John’s career includes stints with the former Dayton Hudson Corp, the steamship line SeaLand and the direct marketer Lands’ End. This varied and real-world industry experience differentiates Mr. Goodrich from the average consultant and permits him to provide practical, actionable and credible advice to his clients.

As a long-term member of the Council of Supply Chain Management Professionals (CSCMP), he takes a strategic view of the roles of international compliance and logistics in the greater supply chain. Mr. Goodrich is a frequent speaker and has addressed audiences nationally at events such as:

  • 2008 CSCMP Global Conference in Denver, CO,
  • 2011 & 2013 GoGlobal trade conference in Rockford, IL
  • 2012 Global Business Connections in Fargo, ND
  • 2014 Keynote at Wisconsin Global Trade Conference, Sheboygan, WI
  • 2016 Wisconsin District Export Council, Milwaukee, WI
Mr. Goodrich is an engaging seminar instructor and speaker on a variety of international logistics and compliance subjects. He leads seminar and webinar courses on behalf of Global Training Centers, Inc., International Business Training (IBT) as well as through other venues. Mr. Goodrich is a regular contributor to the online magazine “International Business Training” to which he has contributed more than 50 articles. In addition, Mr. Goodrich has authored a variety of texts including: • Doing Your Duty - Product Classification According to the Harmonized Tariff Schedule of the United States • NAFTA: A Practical Guide to Regulation, Documentation & Procedures • U.S. Import Regulations Procedures and Guidelines • U.S. Audit Preparation & Customs Compliance Mr. Goodrich graduated Cum Laude from Kalamazoo College in Kalamazoo Michigan with majors in Economics and German and a minor in International Commerce. He performed graduate studies in Economics and German at the University of Bonn in Germany. He is also a member of Phi Beta Kappa. He obtained his Customhouse Broker’s license in 1987. Mr. Goodrich and his family reside in Eden Prairie, Minnesota.


Cathy Petersen — Consultant and Instructor CJ Petersen & Associates LLC

Ms. Petersen is International Consultant and Principal of C J Petersen & Associates, LLC since 1992. She consults and instructs in the areas of Incoterms® rules, export and import documentation, free trade agreements, Harmonized Tariff Schedule of the U.S. classification, managing forwarders, brokers and carriers, and letters of credit. She conducts research on freight transportation.

Ms. Petersen has been a freight forwarder and an ocean carrier representative; she has served as an educator for a variety of colleges and universities here and abroad. She has been active in the international arena since 1980, which led to her appointment on the Minnesota District Export Council and the U.S. Department of Commerce’s International Trade Advisory Committee Number 14. She holds both graduate and under-graduate degrees from Mankato State University in regional planning. She is a Licensed Customs Broker, and she has the National Customs Brokers Forwarders Association of America Certified Customs Specialist designation.

Principal, C J Petersen & Associates, LLC, St. Paul, MN. Instructor and consultant on international trade, documentation and regulations at national and international locations. She has conducted export and import process reviews as well as audits at firms large and small. Co-authored books on international trade including “Exporting: Regulations, Documentation, Procedures,” “Managing Forwarders, Brokers & Carriers in Your International Supply,” “U.S. Domestic Terms of Sale and Incoterms® 2010,” “Letters of Credit in International Trade: A User’s Guide,” and “A U.S. Exporter's Guide to Canada.” She has authored many published articles. She has conducted qualitative and quantitative research for State and Federal agencies related to international freight flows, origin and destination of products, and mode of shipment.


  • Licensed Customs Broker, Department of Homeland Security, Washington, D.C. Since 2005
  • Certified Customs Specialist, National Customs Broker & Forwarders Association of America, Inc. Since 2014
  • Member, International Compliance Professionals Association, AZ
  • Member, National Customs Brokers & Forwarders Association of America, Inc., D.C.
  • Member/Volunteer, Global Minnesota, MN
  • Member/Volunteer Presenter, Midwest Global Trade Association, MN
  • Friend, Minnesota Department of Transportation, Minnesota Freight Advisory Committee, MN
  • International Trade Advisory Committee – 14, U.S. Department of Commerce, Washington D.C., Since 2010
  • Board of Advisors, Center for Transportation Studies, University of Minnesota, 2008-2012
  • Minnesota District Export Council, Department of Commerce Multi-Term Appointee, Since 2005
  • William K. Smith Distinguished Service Award, Center for Transportation Studies, University of Minnesota, 2008
  • College of Social and Behavioral Sciences Advisory Board, Mankato State University, Minnesota, 2008-2012
  • Transportation Research Board CRP Panel: Freight-Demand Modeling to Support Public Sector Decision Making, 2007–2010
  • Senior Selection Board (Personnel Review Board for Foreign Commercial Officers), U.S. Department of Commerce, Washington D.C., 2007 and 2014
  • Taiwan-based Adjunct Faculty, Logistics in International Trade, Metropolitan State University, MN, 2002 and 2005

Kristin Simonson — Senior Trade Auditor, Deleon Trade LLC

Kristin is a customs compliance consultant with over 15 years of experience navigating U.S. import regulations. Kristin assists clients with identifying and mitigating import risk exposure and navigating the complexities of Customs audits. She uses her extensive former Customs audit experience to assist clients with the design and implementation of import compliance programs that are strong enough to pass a focused assessment or any audit type. She designs and executes statistical samples to quantify areas of non-compliance utilizing the same EZ-Quant Statistical Sampling Software used by U.S. Customs. She has prepared value reconciliation filings covering multiple types of value adjustments, prior disclosure documentation, and has conducted complex reviews relating to the proper valuation of imported merchandise. Kristin also assists clients in responding to U.S. Customs inquiries and audits and provides training on U.S. Customs regulations and internal control implementation.

Before joining Deleon Trade, Kristin served as Senior Auditor and Assistant Field Director of U.S. Customs and Border Protection's Regulatory Audit Division in Minneapolis for 11 years. As an Assistant Field Director, Kristin supervised auditors who conduct various types of audits ranging from Focused Assessments and Quick Response Audits to Airline User Fee Audits. Prior to becoming an Assistant Field Director, she led a variety of audits including Focused Assessments, commercial fraud audits, user fee audits, and quick response audits. These audits involved many trade areas including value, classification, special duty provisions, anti-dumping duties, and free trade agreements.

Kristin has successfully completed multiple advanced training courses with U.S. Customs including Focused Assessments, Quick Response Auditing, Advanced Value, Evaluating Internal Controls, Statistical Sampling, and Free Trade Agreements.

Professional Memberships:

  • Midwest Global Trade Association
  • International Compliance Professionals Association
  • National Customs Brokers & Freight Forwarders Association



Full Day Seminar Program Schedule

7:30 a.m. Registration
8:30 a.m. Program
10:00 a.m. Break
12:00 p.m. Lunch
1:00 p.m. Program
2:30 p.m. Break
4:00 p.m. Break

Registration Fees

Member: Before Early Bird: $150.00 | After Early Bird: $180.00
Non-Member: Before Early Bird: $195.00 | After Early Bird: $225.00


PCI Compliance: MGTA has taken the appropriate steps to maintain PCI compliance. In order to protect your privacy, please do not email your credit card information to our office.

Cancellation Policy: With written cancellation notice, received at least 1 week prior to the event, you will receive a full refund, minus a $10 administrative fee. No-shows will not receive refunds.

Audio/Video Policy: Registration and attendance at, or participation at association events constitutes an agreement by the registrant to association’s use and distribution of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities.

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